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What is ALT Text?

Alt text serves two primary purposes. The first is for image recognition by screen readers. These software applications allow visually...

Marketing KPI's that you should be tracking

As Peter Drucker said: “You can’t improve what you don’t measure” One of the biggest challenges in marketing is figuring our whether your...

Marketing Trends you need to know for 2020

Knowing the right marketing trends can make all the difference to your marketing strategy. Every year, customers and their preferences...

How to respond to a Pandemic

COVID-19 has spread throughout the world at an unprecedented speed. It has already negatively impacted the global economy as a whole....